Question 1

How much does a website actually cost?

Accepted Answer

Most HVAC, roofing, and home service websites I build fall between $1,500 and $6,500 — depending on how many pages, whether you need location pages, and what integrations you need (booking calendars, CRM, etc.). Honest breakdown: Starter (1–5 pages) from $1,500. Growth (up to 12 pages + local SEO) from $3,500. Studio (multi-location + brand) from $6,500. Every project is scoped individually. You get a written price before I start — not after. No surprise invoices.

Question 2

Why do you use WordPress?

Accepted Answer

Because it's fast, flexible, and you own everything — unlike Wix or Squarespace where you're basically renting your site forever. I use a lean setup that makes your site load instantly, which Google loves. No bloated code. I build it the right way so it books jobs, not just looks pretty.

Question 3

Do you charge a monthly retainer?

Accepted Answer

No. I never lock clients into monthly retainers. Maintenance is optional, month-to-month, and you can cancel any time. Most clients don't need it — I build sites you can update yourself without a developer. The only ongoing cost you'll have is your hosting (~$20/month) and domain (~$15/year) — both of which you own outright and can move anywhere.

Question 4

Will I actually own my website when it's done?

Accepted Answer

Yes — completely. You own the domain, the WordPress install, the code, the content, and the hosting account. I transfer everything to accounts in your name on launch day. If you want to take your site to another developer tomorrow, you can. I have no leverage over your business — and that's intentional.

Question 5

How long does a project take?

Accepted Answer

Most projects launch in 2–4 weeks from the day we agree on the plan. Starter (5 pages): 10–14 days. Growth (12 pages + local SEO): 3–4 weeks. Studio (brand + multi-location): 4–6 weeks. The single biggest delay in any project is waiting on content from clients — photos, copy, service descriptions. If you have this ready, I move fast.

Question 6

Can I update the site myself?

Accepted Answer

Yes — and I build it so you actually can. Every site comes with an easy-to-use dashboard so you can update your services, swap photos, and change pricing without touching a line of code. I even record a short video showing you exactly how to do it. If you'd rather never touch it, my optional monthly plan covers updates for you.

Question 7

Do you do Local SEO?

Accepted Answer

Yes. It's built into my Growth and Studio tiers. For home service businesses, this means keyword research for your specific trade and city, dedicated service-area pages, Google Business Profile setup, and the behind-the-scenes coding that helps Google understand exactly what you do. SEO isn't instant — expect 60 to 90 days to see real movement — but I set your foundation up correctly from day one.

Question 8

What if I'm not happy with the design?

Accepted Answer

I don't ship a site you haven't approved. Here's how I protect you: you see a design concept before a single line of code is written. You review it, give feedback, and I revise. Nothing moves to build phase without your sign-off. I include two rounds of design revisions in every project. If you want major changes after sign-off, I'll quote it honestly and separately.

Question 9

What do you need from me to get started?

Accepted Answer

A short call to understand the business, then your logo (if you have one), photos of your work, a list of services, and any reviews you want featured. If you don't have copy, I write it. If you don't have photos, I'll tell you what to shoot or guide you through stock.

Question 10

Will my site rank #1 on Google?

Accepted Answer

Anyone who guarantees you the #1 spot is lying. What I can promise is a fast, properly coded website with real local SEO foundations — which is the bare minimum required to actually compete. From there, ranking depends on your specific market, your customer reviews, and your patience.

Question 11

What if I already have a website?

Accepted Answer

I'll audit it, tell you honestly whether it's worth saving or rebuilding, and give you a real recommendation — even if it means not hiring me. Sometimes the answer is a $500 fix, not a full rebuild.

Question 12

Can you handle Google Ads or Meta Ads too?

Accepted Answer

I don't run paid ads in-house, but I make sure your Google Analytics and conversion tracking are set up perfectly. I'm happy to work alongside any ad agency you already trust. A website that actually converts visitors into leads is the foundation that makes your ads profitable.

The questions
everyone asks.

Let's build
something good.

The questionseveryone asks.

Let's build something good.

The questions
everyone asks.

Let's build
something good.