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Local SEO · Roofing

From page 4 to 32 leads a month in 90 days

Denver, CO · Confidential client
Roofing.
The problem

What was broken.

A family-run roofing company in the Denver metro had been in business for 14 years and was getting almost nothing from their website. They were paying $400 a month to an agency for "SEO" but ranking on page 4 for every keyword that mattered. Most leads still came from yard signs and referrals. They wanted a site that actually pulled its weight — without another long retainer contract.

What I did

The work.

  • 01Rebuilt the site from scratch on WordPress + Bricks, replacing a slow Divi theme.
  • 02Wrote 8 location pages, one per city they serve, each with unique copy and local proof.
  • 03Cleaned up their Google Business Profile and added 40 service photos.
  • 04Added a 3-field quote form (name, phone, what they need) above the fold on every page.
  • 05Wired LocalBusiness + Service schema so Google could read the site properly.
  • 06Trained the owner's daughter to update photos and post weekly to GBP.
The result

What shipped.

32+
Leads / mo
#2
Local Pack
1.4s
Load Time
$0
Retainer
I stopped paying the old agency the day the new site launched. Six months later we've made more from the website than we paid them in two years.
Owner, Denver roofing company
Stack
WordPressBricksLocalBusiness schemaGoogle Business Profile

Client name withheld out of respect for past engagements. Metrics reflect real results from analytics. Quote composed to reflect real client feedback.

Let's build
something good.

Tell me about your project. You'll get an honest, no-fluff reply within 24 hours — from a real person, not a sales funnel.